Few days back I was running out on my lipstick collection, so I planned to shop some online. To my amazement, there were so many dazzling websites that I came across which allured me more than just going out and buying them physically. No wonder we are compelled to purchase even the minute of all items online to a great extent. But there is a reason behind it. Websites are indeed designed with the core purpose to create that involuntary feeling amongst the customers to buy their products or services. Websites are designed not just to draw these visitors to their websites but to convert them from an unanticipated visitor to a potential buyer.
Web designing fence in various skills and regulates on rules for better maintenance and construction of the website. In layman's terms, web designing is creating a website. However, the creation process is not so simple. It involves highly defined and calculated steps. Web designers focus on the requirements and specifications created by the business team and work on designing and developing the web pages accordingly. If you are thinking of having your own website, make sure you hire expert content writers to fill in the website with accurate and engaging content of your product or service to captivate the visitors.
Strategize a plan first of how to make your website distinct and unique from all others in the market. Design wireframes and data flow charts which are easy to understand by the customers. UX and UI is the integral part of any website. Designers are now giving a fair share of attention to the user interface and user experience of the website and building a bridge between them by making it more interactive. Building a responsive design gives a better UX.
Adblockers are becoming more and more popular in online marketing. Many websites apart from selling their products or services relay on the ads which are served on their websites for revenue generation. Even though serving ads is a great way of generating revenues, because people use various plugins to lock it up, designers are finding innovative ways to counteract on these adblockers and keep the revenue flow intact.
Especially for mobile website apps, building the framework which uses java script for app development is gaining increased popularity as a single code base can be used to launch your apps on multiple platforms like android and iOS. Hybrid apps are cost effective as they provide cross platform usability to the users.
Having discussed about the various trends followed in web-design in India, it is of utmost importance to be aware of your competition and the on-going trends in the market. Trust me, not keeping yourself updated and building castle in the air can create blunders and that will be sheer waste of potential. Well, all said and done, I ended up buying dozens of lipsticks, all thanks to the beautiful websites! They definitely did convert me into that potential buyer!